Anatomy of an Award Winning Data Project Part 3: Ideal Problems not Ideal Customers

Hopefully you’ve had a chance to read about our excitement and pride upon learning that two of our customers had won big awards for the work we’d done together. To jog your memory, Computer Science Corporation (CSC)’s marketing team won the ITSMA Diamond Marketing Excellence Award as a result of the data project we built together. CSC used KBC to bridge together 50+ data sources and pushing those insights out to thousands of CSC employees. To catch up on what you missed or to read again, revisit our Part 1 of our Anatomy of an Award Winning Data Project. 

Additionally, the BI team at Firehouse Subs won Hospitality Technology’s Enterprise Innovator Award for its Station Pulse dashboard built with a KBC foundation. The dashboard measures each franchise’s performance based on 10 distinct metrics and pulling data from at least six sources. To catch up on what you missed or to read again, revisit our Part 2 of our Anatomy of an Award Winning Data Project.

We’re taught that most businesses have a “typical” or “ideal” customer. When crafting a marketing strategy or explaining your business to partners, customers and your community, this concept comes up repeatedly. And we don’t really have a ready-made answer. A data-driven business can be in any industry and the flexibility and agility of the Keboola platform is by its very nature data source and use case agnostic.

And so, when these two customers of ours both won prestigious awards highlighting their commitment to data innovation, it got us thinking. These two use cases are pretty different. We worked with completely different departments, different data sources, different end-users, different KPIs, etc. And yet both have been successful, award-winning projects.

We realized that perhaps the question of an ideal customer isn’t really relevant for us. Perhaps we’d been asking the wrong question all along. We can’t define our target customer, but we can define the target problem that our customers need help solving.

Anatomy of an Award Winning Data Project Part 1: CSC and Marketing Analytics

Here at Keboola, we take pride in working closely with partners and customers ensuring that each project is a success. Typically we’re there from the beginning - to understand the problem the client needs to solve; to help them define the scope and timeline of the implementation; to provide the necessary resources to get buy in from the rest of their team; to offer alternative perspectives and options when mapping out the project; and to be their ally and guide throughout every step of the process. With all that work, all that dedication, it turns out we develop quite a soft spot for both our clients and their projects. 

We’ve got skin in the game, so when one of our clients receives an award because of the project we worked on together, we get pretty excited. And when two clients receive an award because of our work together, well, then we’re downright ecstatic and ready to celebrate!

At the end of 2015, two customers were honored for their commitment to data innovation. Firehouse Subs® was awarded the Hospitality Technology Innovation Award and the digital marketing team at Computer Science Corporation (CSC) for the ITSMA Diamond Marketing Excellence Award.

Since new partners and clients often ask us to explain what components and environment cultivate a successful data project, we thought we’d take this exceptional opportunity to ask our customers themselves: Danny Walsh, Director of Reporting and Analytics, Firehouse Subs and Chris Marin, Senior Principal, Digital Marketing Platform & Analytics, CSC.

Over the next couple of weeks, we’ll share each of their stories and explain how we feel these separate use cases in two distinctly different industries are reflective of what we at Keboola view as the ideal conditions for creating a wildly successful - award-winning even - data project.