Anatomy of an Award Winning Data Project Part 3: Ideal Problems not Ideal Customers

Hopefully you’ve had a chance to read about our excitement and pride upon learning that two of our customers had won big awards for the work we’d done together. To jog your memory, Computer Science Corporation (CSC)’s marketing team won the ITSMA Diamond Marketing Excellence Award as a result of the data project we built together. CSC used KBC to bridge together 50+ data sources and pushing those insights out to thousands of CSC employees. To catch up on what you missed or to read again, revisit our Part 1 of our Anatomy of an Award Winning Data Project. 

Additionally, the BI team at Firehouse Subs won Hospitality Technology’s Enterprise Innovator Award for its Station Pulse dashboard built with a KBC foundation. The dashboard measures each franchise’s performance based on 10 distinct metrics and pulling data from at least six sources. To catch up on what you missed or to read again, revisit our Part 2 of our Anatomy of an Award Winning Data Project.

We’re taught that most businesses have a “typical” or “ideal” customer. When crafting a marketing strategy or explaining your business to partners, customers and your community, this concept comes up repeatedly. And we don’t really have a ready-made answer. A data-driven business can be in any industry and the flexibility and agility of the Keboola platform is by its very nature data source and use case agnostic.

And so, when these two customers of ours both won prestigious awards highlighting their commitment to data innovation, it got us thinking. These two use cases are pretty different. We worked with completely different departments, different data sources, different end-users, different KPIs, etc. And yet both have been successful, award-winning projects.

We realized that perhaps the question of an ideal customer isn’t really relevant for us. Perhaps we’d been asking the wrong question all along. We can’t define our target customer, but we can define the target problem that our customers need help solving.

Anatomy of an Award Winning Data Project Part 2: Firehouse Subs Station Pulse BI Dashboard


As we reported last week, we are still beaming with pride, like proud parents at a little league game or a dance recital. Not one, but two!, of our customers won big fancy awards for the work we did together. The concept of a data-driven organization has been discussed and proposed as an ideal for a while now, but how we define and identify those organizations is certainly still up for debate. We’re pretty confident that these two customers in question - Computer Sciences Corporation (CSC) and Firehouse Subs - would be prime contenders. These awards highlight their commitment to go further than their industry counterparts to empower employees and franchisees to leverage data in new and exciting ways. 

If you missed last week’s post with CSC’s Chris Marin, check it out here. Today, let’s learn more about Firehouse Subs award winning project. In case you don’t know much about Firehouse Subs, let me bring you up to speed. The sandwich chain started in 1994 and as of March 2016 has more than 960 locations in 44 states, Puerto Rico and Canada. Firehouse Subs is no stranger to winning awards, either. In 2006, KPMG named them “Company of the Year” and they’ve been recognized for their commitment to community service and public safety as well through Firehouse Subs Public Safety Foundation®, created in 2005.  


Now let’s hear from our project champion and our main ally at Firehouse Subs, Director of Reporting and Analytics, Danny Walsh.