Keboola and Slalom Consulting Team up to host Seattle’s Tableau User Group

On Wednesday, May 18th, Keboola’s Portland and BC team converged in Seattle to host the city’s monthly Tableau User Group with Slalom Consulting. We worked with SeaTUG’s regular hosts and organizers, Slalom Consulting, to put together a full evening of discussion around how to solve complex Tableau data problems using KBC. With 70+ people in attendance, Seattle’s Alexis Hotel was buzzing with excitement! 

The night began with Slalom’s very own Anthony Gould, consultant, data nerd and SeaTUG host extraordinaire, welcoming the group and getting everyone riled up for the night’s contest - awarding the attendee who’s SeaTUG related tweet got the most retweets! He showed everyone how we used Keboola Connection (KBC) to track that data and prepared them that this would be updated at the end of the night and prizes distributed!

Cleaning Dirty Address Data in KBC

There is an increasing number of use cases and data projects for which geolocation data can add a ton of value - e-commerce and retail, supply chain, sales and marketing, etc.  Unfortunately, one of the most challenging asks of any data project is relating geographical information to various components of the dataset. On a more positive note, however, KBC’s easy integration with Google apps of all kinds allows users to leverage Google Maps to add geo-coding functionality. Since we have so many clients taking advantage of geo-coding capabilites, one of our consultants, Pavel Boiko outlined the process of adding this feature to your KBC environment. Check it out!  

Anatomy of an Award Winning Data Project Part 3: Ideal Problems not Ideal Customers

Hopefully you’ve had a chance to read about our excitement and pride upon learning that two of our customers had won big awards for the work we’d done together. To jog your memory, Computer Science Corporation (CSC)’s marketing team won the ITSMA Diamond Marketing Excellence Award as a result of the data project we built together. CSC used KBC to bridge together 50+ data sources and pushing those insights out to thousands of CSC employees. To catch up on what you missed or to read again, revisit our Part 1 of our Anatomy of an Award Winning Data Project. 

Additionally, the BI team at Firehouse Subs won Hospitality Technology’s Enterprise Innovator Award for its Station Pulse dashboard built with a KBC foundation. The dashboard measures each franchise’s performance based on 10 distinct metrics and pulling data from at least six sources. To catch up on what you missed or to read again, revisit our Part 2 of our Anatomy of an Award Winning Data Project.

We’re taught that most businesses have a “typical” or “ideal” customer. When crafting a marketing strategy or explaining your business to partners, customers and your community, this concept comes up repeatedly. And we don’t really have a ready-made answer. A data-driven business can be in any industry and the flexibility and agility of the Keboola platform is by its very nature data source and use case agnostic.

And so, when these two customers of ours both won prestigious awards highlighting their commitment to data innovation, it got us thinking. These two use cases are pretty different. We worked with completely different departments, different data sources, different end-users, different KPIs, etc. And yet both have been successful, award-winning projects.

We realized that perhaps the question of an ideal customer isn’t really relevant for us. Perhaps we’d been asking the wrong question all along. We can’t define our target customer, but we can define the target problem that our customers need help solving.

Anatomy of an Award Winning Data Project Part 2: Firehouse Subs Station Pulse BI Dashboard


As we reported last week, we are still beaming with pride, like proud parents at a little league game or a dance recital. Not one, but two!, of our customers won big fancy awards for the work we did together. The concept of a data-driven organization has been discussed and proposed as an ideal for a while now, but how we define and identify those organizations is certainly still up for debate. We’re pretty confident that these two customers in question - Computer Sciences Corporation (CSC) and Firehouse Subs - would be prime contenders. These awards highlight their commitment to go further than their industry counterparts to empower employees and franchisees to leverage data in new and exciting ways. 

If you missed last week’s post with CSC’s Chris Marin, check it out here. Today, let’s learn more about Firehouse Subs award winning project. In case you don’t know much about Firehouse Subs, let me bring you up to speed. The sandwich chain started in 1994 and as of March 2016 has more than 960 locations in 44 states, Puerto Rico and Canada. Firehouse Subs is no stranger to winning awards, either. In 2006, KPMG named them “Company of the Year” and they’ve been recognized for their commitment to community service and public safety as well through Firehouse Subs Public Safety Foundation®, created in 2005.  


Now let’s hear from our project champion and our main ally at Firehouse Subs, Director of Reporting and Analytics, Danny Walsh.

Anatomy of an Award Winning Data Project Part 1: CSC and Marketing Analytics

Here at Keboola, we take pride in working closely with partners and customers ensuring that each project is a success. Typically we’re there from the beginning - to understand the problem the client needs to solve; to help them define the scope and timeline of the implementation; to provide the necessary resources to get buy in from the rest of their team; to offer alternative perspectives and options when mapping out the project; and to be their ally and guide throughout every step of the process. With all that work, all that dedication, it turns out we develop quite a soft spot for both our clients and their projects. 

We’ve got skin in the game, so when one of our clients receives an award because of the project we worked on together, we get pretty excited. And when two clients receive an award because of our work together, well, then we’re downright ecstatic and ready to celebrate!

At the end of 2015, two customers were honored for their commitment to data innovation. Firehouse Subs® was awarded the Hospitality Technology Innovation Award and the digital marketing team at Computer Science Corporation (CSC) for the ITSMA Diamond Marketing Excellence Award.

Since new partners and clients often ask us to explain what components and environment cultivate a successful data project, we thought we’d take this exceptional opportunity to ask our customers themselves: Danny Walsh, Director of Reporting and Analytics, Firehouse Subs and Chris Marin, Senior Principal, Digital Marketing Platform & Analytics, CSC.

Over the next couple of weeks, we’ll share each of their stories and explain how we feel these separate use cases in two distinctly different industries are reflective of what we at Keboola view as the ideal conditions for creating a wildly successful - award-winning even - data project.

Empowering the Business User in your BI and Analytics Environment


There’s one trend on Gartner’s radar that hasn’t changed much over the last few years and that’s the increasing move toward a self-service BI model. Gone are the days of your IT or analytics department being report factories. And if those days aren’t gone for you, then it’s time you make some substantive changes to your business intelligence environment. When end-users are forced to rely on another department to deliver the reports they need, the entire concept of being a “data-driven” organization goes right out the window. 

So other than giving your users access to ad hoc reporting capabilities, how do  you empower the user?

3 Critical Steps to Evangelize the New in Business Intelligence and Analytics

The rapid evolution in business intelligence and analytics capabilities is both exhilarating and overwhelming. 

How do you protect the stability of the work you’ve already done, while evangelizing experimentation, exploration and progress within your organization?

We’ve got a few tips for you.