How can I get more out of my Salesforce data?
Along with being the world’s #1 CRM, Salesforce provides an end-to-end platform to connect with your customers including Marketing Cloud to personalize experiences across email, mobile, social, and the web, Service Cloud to support customer success, Community Cloud to connect customers, partners and employees and Wave Analytics designed to unlock the data within.
After going through many Salesforce implementations, I’ve found that although companies store their primary customer’s data there, the opportunity enrich it further by bringing in related data stored in other systems such as invoices in ERP or contracts in dedicated DMS is a big one. For example, I’ve seen clients run into the issue of having inconsistent data in multiple source systems when a customer changes their billing address. In a nutshell, Salesforce makes it easy to report on that data stored within but can’t provide a complete picture of the customer unless we broaden our view.