New dose of steroids in the Keboola backend

More than two years after we announced support for Amazon Redshift in Keboola Connection, it’s about the friggin’ time to bring something new to the table. Something that will propel us further along. Voila, welcome Snowflake.

About 10 months ago we presented Snowflake at a meetup hosted at the GoodData office for the first time.

Today, we use Snowflake both behind the Storage API (it is now the standard backend for our data storage) and the Transformations Engine (you can utilize the power of Snowflake for your ETL-type processes). Snowflake’s SQL documentation can be found here.

What on Earth is Snowflake?

It’s a new database, built from scratch to run in the cloud. Something different that when a legacy vendor took an old DB and hosts it for you (MSSQL on Azure, Oracle in Rackspace or PostgreSQL in AWS).

Anatomy of an Award Winning Data Project Part 3: Ideal Problems not Ideal Customers

Hopefully you’ve had a chance to read about our excitement and pride upon learning that two of our customers had won big awards for the work we’d done together. To jog your memory, Computer Science Corporation (CSC)’s marketing team won the ITSMA Diamond Marketing Excellence Award as a result of the data project we built together. CSC used KBC to bridge together 50+ data sources and pushing those insights out to thousands of CSC employees. To catch up on what you missed or to read again, revisit our Part 1 of our Anatomy of an Award Winning Data Project. 

Additionally, the BI team at Firehouse Subs won Hospitality Technology’s Enterprise Innovator Award for its Station Pulse dashboard built with a KBC foundation. The dashboard measures each franchise’s performance based on 10 distinct metrics and pulling data from at least six sources. To catch up on what you missed or to read again, revisit our Part 2 of our Anatomy of an Award Winning Data Project.

We’re taught that most businesses have a “typical” or “ideal” customer. When crafting a marketing strategy or explaining your business to partners, customers and your community, this concept comes up repeatedly. And we don’t really have a ready-made answer. A data-driven business can be in any industry and the flexibility and agility of the Keboola platform is by its very nature data source and use case agnostic.

And so, when these two customers of ours both won prestigious awards highlighting their commitment to data innovation, it got us thinking. These two use cases are pretty different. We worked with completely different departments, different data sources, different end-users, different KPIs, etc. And yet both have been successful, award-winning projects.

We realized that perhaps the question of an ideal customer isn’t really relevant for us. Perhaps we’d been asking the wrong question all along. We can’t define our target customer, but we can define the target problem that our customers need help solving.

Anatomy of an Award Winning Data Project Part 2: Firehouse Subs Station Pulse BI Dashboard


As we reported last week, we are still beaming with pride, like proud parents at a little league game or a dance recital. Not one, but two!, of our customers won big fancy awards for the work we did together. The concept of a data-driven organization has been discussed and proposed as an ideal for a while now, but how we define and identify those organizations is certainly still up for debate. We’re pretty confident that these two customers in question - Computer Sciences Corporation (CSC) and Firehouse Subs - would be prime contenders. These awards highlight their commitment to go further than their industry counterparts to empower employees and franchisees to leverage data in new and exciting ways. 

If you missed last week’s post with CSC’s Chris Marin, check it out here. Today, let’s learn more about Firehouse Subs award winning project. In case you don’t know much about Firehouse Subs, let me bring you up to speed. The sandwich chain started in 1994 and as of March 2016 has more than 960 locations in 44 states, Puerto Rico and Canada. Firehouse Subs is no stranger to winning awards, either. In 2006, KPMG named them “Company of the Year” and they’ve been recognized for their commitment to community service and public safety as well through Firehouse Subs Public Safety Foundation®, created in 2005.  


Now let’s hear from our project champion and our main ally at Firehouse Subs, Director of Reporting and Analytics, Danny Walsh.

Anatomy of an Award Winning Data Project Part 1: CSC and Marketing Analytics

Here at Keboola, we take pride in working closely with partners and customers ensuring that each project is a success. Typically we’re there from the beginning - to understand the problem the client needs to solve; to help them define the scope and timeline of the implementation; to provide the necessary resources to get buy in from the rest of their team; to offer alternative perspectives and options when mapping out the project; and to be their ally and guide throughout every step of the process. With all that work, all that dedication, it turns out we develop quite a soft spot for both our clients and their projects. 

We’ve got skin in the game, so when one of our clients receives an award because of the project we worked on together, we get pretty excited. And when two clients receive an award because of our work together, well, then we’re downright ecstatic and ready to celebrate!

At the end of 2015, two customers were honored for their commitment to data innovation. Firehouse Subs® was awarded the Hospitality Technology Innovation Award and the digital marketing team at Computer Science Corporation (CSC) for the ITSMA Diamond Marketing Excellence Award.

Since new partners and clients often ask us to explain what components and environment cultivate a successful data project, we thought we’d take this exceptional opportunity to ask our customers themselves: Danny Walsh, Director of Reporting and Analytics, Firehouse Subs and Chris Marin, Senior Principal, Digital Marketing Platform & Analytics, CSC.

Over the next couple of weeks, we’ll share each of their stories and explain how we feel these separate use cases in two distinctly different industries are reflective of what we at Keboola view as the ideal conditions for creating a wildly successful - award-winning even - data project.