Even though we understand that every company and each department within it have very different BI needs, we also believe in sharing inspiration from our clients about how they make relevant business decisions using data in their daily routines. You might find this helpful in shaping your own solution.
When planning a new product launch and deciding where to spend your marketing budget, you probably have questions regarding the impact of your campaign:
How long will it take to turn marketing leads into faithful customers?
Did I target the correct customer group?
Do my potential customers respond to the advertisement as expected?
What is the return of investment for my campaign based on different target groups and products?
Check out similar questions our clients have asked. Combine them with an analytical mindset, and create the reports your company needs to invest in better marketing decisions, and to generate a higher return on investment.
Roman Novacek from Gorilla Mobile says: “When looking at our marketing model, everything seemed to be going according to plan. But when we looked deeper into what we thought were well-performing campaigns, we found out that while some ads and channels were performing extraordinarily well, others were draining the overall average leading to mediocre results.”